Bespoke tech and product consultancy

I’m Ellin, an entrepreneur, CTO, and digital product professional who built a leading travel-tech company with over $150M in revenue.

Over the past 15 years, I’ve gained unique expertise in technology and product fields, enabling me to help businesses thrive. I might be able to help yours too.

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What can I help you with?

As a consultant, I offer my expertise in software architecture, user experience design, and product development to help your business grow and succeed. With a vast network of best-in-class experts in various fields, I am confident in my ability to solve even the most complex cases with tailored solutions that meet your unique needs.

Solution Architecture

From selecting the right technological stack to implementing transparent analytics, optimizing code delivery and efficiency, and even exploring AI applications, I am well-equipped to provide solutions that will help your business run smoothly. I will present you with a comprehensive list of options, along with their respective pros and cons, to ensure that you make informed decisions. Let me help you navigate the ever-changing technological landscape and take your business to the next level.

Product development

Having entrepreneurial background allows me a unique edge in matching business interests, user needs, and technology. I can help you define an MVP, find your product-market fit, and develop a backlog of conversion-boosting experiments, approaches, and frameworks to create and run a product your audience wouldn’t want to part with.

User Experience Design

User Experience goes beyond the appearance of your products. It’s an emotional journey you invite your users to embark on with you. From first impressions to long-term memories, it’s vital to carefully plan and design your approach as it is the primary factor driving retention, conversion, and LTV, which is especially important during more challenging times. Let me help you create a seamless journey that captivates your audience and drives business success.

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Case Studies

Industry:: Hotel Booking
Issues:: With the growing number of accommodation options, conversion rates started dropping. Management needed a solution that would support company growth, and they needed it fast.
Solution:: User studies shown that the majority of bookable properties were located in dense clusters. Navigating them was extremely cumbersome. A newly developed geo-centric user interface based on a proprietary mapping solution saved over $30,000 in third-party costs and helped increase conversion rates by 16%. The solution also received considerable positive feedback from the user base.

Industry:: E-commerce
Issues:: A mid-size e-commerce website needed help with speed and scalability. The website was frequently experiencing crashes and downtime, resulting in lost sales and frustrated customers.
Solution:: After conducting an audit of the website's architecture, I helped the team implement several improvements, including multi-level caching, database optimizations, and content delivery solutions. These changes took the company under two weeks to implement, resulting in a 58% improvement in website speed and notably increased stability.

Industry:: Fitness and Lifestyle
Issues:: A fitness-oriented music startup needed help to make sense of the data its app was collecting. They needed transparent user behavior analytics to understand where to take their product next.
Solution:: I helped the team develop a more optimized data ingestion and processing protocol. We implemented a cloud-based infrastructure that allowed them to process and analyze large amounts of data quickly and efficiently. The resulting business intelligence system allowed non-technical managers to base their decisions on real-time dashboards that helped bring the team to the same page.

Industry:: Online Travel Agency
Issues:: The company needed to improve its exposure to search engines, but the real-time nature of its systems didn't allow searches to be easily indexed. The management needed a solution that would work for robots and humans and not conflict with the existing platform positioning.
Solution:: Upon inspecting the architecture, I developed an approach that utilizes the company's statistical data and a new user interface that seamlessly integrates into the customer journey. The resulting launch increased organic visits by 4X, and the average conversion rate for the subset of these pages went from 0,05% to 0,6%, registering a 12X improvement.

My background

I have always been fascinated by computers, and began tinkering with them at the age of two. My passion for information technology resulted in scoring 100/100 in a State Information Technology Olympiad, and I was admitted to university on a merit basis, where I pursued and completed an MSc in Computer Science and Electronics.

During my university years, I ran a boutique web studio and then joined a major IT integration company. In 2011, I founded Level.Travel, a search and booking platform for package holidays, where I served as a CTO, coding it from the ground up and later, leading a team of 80 in technical and product development aspects. The company has since grown to over 200 employees, with revenue exceeding $150 million, and it continues to be a successful business today.

To hone my skills in user experience design, I attended courses on Human-Computer Interaction, which I applied in my work. In 2016, I was honored to be among 24 people selected for a foreign-exchange business leadership program by the US Government. As part of the program, I attended Georgetown University in Washington DC, and worked in San Diego, CA.

After attending numerous conferences and interviews, my professional network expanded, and people began to seek my expertise for their projects. Recognizing the value my skills brought to others, I started offering professional consulting services.

Now that we've met, don't be shy — drop me a line!

Contact me

Shoot me an email at

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Ellin Pino Consultancy is based and registered in Amsterdam, NL:

Verano Solutions B.V.
KvK number: 86107097
BTW(VAT) ID: NL863863371B01
IBAN: NL40 BUNQ 2069 8952 46
BIC: BUNQNL2A

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